On September 22nd & 23rd, 2023 music lovers gathered at T-Mobile Arena in Las Vegas for amazing performances from a diverse lineup that featured legendary artists like Lenny Kravitz, Public Enemy, Lil Wayne, Foo Fighters, Fall Out Boy, Tim McGraw, Sheryl Crow, and rising stars like Agnez Mo and Bakar.
Here's what fans were able to experience in the rooms inspired by their favorite artists.
Outside of the venue, fans were able to visit the House of Music, a free event open to the public that featured over 15 interactive rooms inspired by the artists performing throughout the weekend at the festival. The experience combined artists, fans, and tech as visitors played and connected through multisensory, mixed-reality installations.
This IRL and AR immersive experience featured 17 interactive rooms where artist and brand experiences were seamlessly integrated into a spectacular celebration of fandom.
Some of the brands that joined us to create custom rooms included Audible, Bose, Häagen-Dazs Cultured Crème, The Hartford Small Business Insurance, Hyundai, Kokomo by Canon, M&M's®, Moderna, Seagram’s Escapes, T-Mobile, Wendy's and [yellow tail] Wine.
